Privacy Policy

At Ascot Services, we take the collection and protection of personal data very seriously.

In line with the changing GDPR regulations around the use, storage and protection of your personal data, this Privacy Policy outlines exactly how the personal data you use is processed and stored for your peace of mind.

We want you to feel secure when visiting the Ascot Services website (, safe in the knowledge that any and all data you provide to us will be processed, used and kept carefully and respectfully.

Collecting your personal data

Across the Ascot Services website, you may be asked to give your personal information, which includes (but is not limited to):

  • Name
  • Contact information (email address/telephone number)
  • Demographic information (address and postcode)

The personal information we gather from our website helps to improve Ascot Service’s product and service offering, to provide more information about our products/services, and for market research purposes.

Active Opt-In

In line with current GDPR regulations, each form on the Ascot Services website has an active opt-in tick-box, which means that whenever you fill in your personal information on our website, you will give your express permission to contact you with further updates from Ascot Services.

However, if you choose not to tick the active opt-in box, your information will be used for its intended purpose only (discussing your initial query), after which time your information will be permanently deleted once the enquiry has been dealt with – unless at that point you give us your express permission to retain your data on our records.

Please note: Under the UK Data Protection Act you can withdraw your permission at any time – regardless of whether you have opted in or not), at which point we must legally remove any and all information we hold on you.

You can update your details, change your marketing preferences and/or withdraw your consent at any time by writing to us on:

Ascot Services Ltd.
Kestrel House
Gibfield Park Avenue
M46 0SU

Collecting your non-personal data

Through use of the Ascot Services website, we may automatically collect non-personal information about you and your website usage, such as:

  • How often and how you interact with the Ascot Services website, which includes session duration (how long you were on the website) and the number of pages visited etc.
  • Whether you are a first-time or return visitor to Ascot Services
  • Which device you are using to access our site (including hardware/software information)
  • Whether you accessed the Ascot Services website directly or via another site
  • What country/region your IP address is in when you access our website.

This information is categorised as ‘non-personal’ because all information collected in this way is completely anonymous, and is provided to us through use of cookies (numerical identifiers called ‘IP addresses’), which are uniquely associated with a specific web browser/computer and tracks the uses of that particular device.

Cookies do not ever hold personal data such as name, address and contact information – you can read more about our Cookie Policy here.

We generally use Google Analytics to collect non-personal data, which helps us collect information such as website visitor behaviour patterns and user journeys when on the Ascot Services website.

If you don’t want Google to collect data for use on their Google Analytics software, you can install the Google Analytics Opt-Out Browser add-on here.

How will we use your information?

In line with current Data Protection regulations, Ascot Services are allowed to use and share your personal data only where we have a proper reason to do so, which include one or more of the following:

  • Contract – the processing of your personal information in order to fulfil a contractual arrangement.
  • Consent – the agreement for Ascot Services to use your information in a specific way e.g. for storing your payment card details if express permission is give
  • Legitimate Interest – the ability for us to provide you with the best products and service by using your personal information to offer you products/services that you may have a legitimate interest in.
  • Legal Obligation – if there is a statutory or legal obligation to share your personal information with the relevant authorities e.g. if we are legally obligated to share your information for law enforcement purposes for identify fraud etc.

We may use your information for a number of purposes, which include:

  • Managing and administering your account and/or contract;
  • Delivering any services, products or information requested by you;
  • Responding to complaints or enquiries.

This is all covered under the ‘Legitimate Interest’ section of the current Data Protection regulations.

Amending your data

If you want to review, verify, correct or request erasure of your personal information or object to the processing of your personal data, please write to us at the following:

Ascot Services Ltd.

Kestrel House
Gibfeld Park Avenue
M46 0SU

We will endeavour to amend your personal data as soon as we can.

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